Forum for the Singapore Travel Industry

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I discovered that many agents do not have a good system that they could rely on to monitor their businesses. Some of them could not even see the value of a good system. (Note: A good and suitable system does not equate to expensive system). As such, they are not able to evaluate their performance on a regular basis. They rely on their gut feel, which may not provide them with reliable information about their own businesses.

This also means that they may not know exactly where their sales are coming from, unable to consolidate their businesses and develop on their key strengths. Neither would you be able to get repeated businesses from your existing customers. Evaluating your businesses based on sentiments is not accurate -- it is relative and cannot be quantified. Take for example, sales in November were very good, but in December, sales turned very bad. Based on gut feel, a travel agent might conclude that his business is not too good. However, the fact is that the high sales in November have actually more than compensated the poor sales in December.