Forum for the Singapore Travel Industry

[admin]

Travel agents who have been in business for some time should have collected a sizeable amount of customers details in their company databases. And most of them would have made use of the database to retrieve customers' information only when these customers return to purchase more goods and services. Unknown to these companies, the real value of this database is actually measured by what the company could do with it to profit the business. Instead, they made use of customer data to complete registration and fulfill administrative needs but totally missed the opportunity to inform their existing customers about current promotions offered on a regular basis. Travel agents need to realize that these previous customers are actually taking less risk to purchase from an agent whom they have purchased services before. Hence, getting more business by creating customer loyalty is definitely a cheaper and more effective means than general advertisement on papers and magazines. And also, bear in mind that existing satisfied customers are good referrals too, they help to bring in more sales.

[Vincent]

Maybe a lack of knowledge of who to turn to and the significant cost turned off some companies.