Email Broadcast Programs - A must have for email marketing
Email marketing is a powerful and cost effective way to reach
your customers. You can use email to tell your customers about promotions,
new products launches, events, etc. When your initial targeted
audience received their emails, they are also able to refer these
promotions to their friends quickly through the click of a button.
This can increase the number of prospective customers for your products.
Many marketers now recognized the power of email marketing.
A number of them thought that email marketing is simply about
sending out a single email and putting their targeted customers'
emails in the blind copy listing (commonly known as bcc). And the
outcome is that they fail miserably. Because of that, they concluded
that the tool does not work and dropped an important tool that could
work for them. What they did not know is that they have blindly
applied the technique without understanding the rules of the game.
And here are the reasons why these marketers failed:
- The email sent out did not reach the intended recipients.
It was stopped by anti-spam software. These marketers are
not aware that anti-spam software is likely to classify their
emails as a spam email because the sender and recipient fields
reflect the same email address or the recipient field has no
recipient address (it will normally appear as "Undisclosed recipients").
- Recipients are not impressed with the email.
Customers are quick to identify that the email is broadcasted to a
distribution list and do not feel impressed. As such, they are likely
to treat the email as announcement and are more unlikely to respond
to the email.
Therefore to have a more effective email marketing program, this
technical part of the process must be addressed. As for the results,
the skills of the marketer come into play.
Does that mean that the marketers have to send out each mail
individually or pay some services providers based on a per mail
basis and also risk revealing their valuable email addresses to
the service providers?
Definitely not! There are low cost
programs in the market that could
help these marketers. Given below are 3 of them.
Send personally is designed to send messages to a great number of
recipients via Microsoft® Outlook® 2000/XP/2003. Add-in offers an
alternative method of sending messages from Outlook, separate messages
being created for each recipient. The final recipient will receive
no information about any of the other recipients. Moreover, he/she
will see only his/her name and address in the "To" field, as if the
message was sent only to him/her. To know how it works, click
to see the demo.
EBlastWorks is another program that allows you to send out
messages to your recipients. It offers the option to customize
each message with a personal address (e.g. Dear Jason). The list
of recipients you are targeting at is properly organized into
different rows and columns and you could see the mail gets send
out progressively. ElastWorks provides the flexibility to use a
web page as the mail message. The program uses excel macros and
could be used even if you do not own an email program such as
We are in the process of building an email marketing campaign
subscription service. This subscription based service allows you
to send out emails to your customers and to track the response
rate of your email marketing campaign. It will allow you to
analyze and evaluate the quality of your customer list and to
segment the customers based on certain profile.